🎨 Crafting Iconic Logos: David Airey's Guide to Memorable Brand Identities

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There are many books showcasing logo collections, but David Airey’s “Logo Design Love” stands out 🎯: it’s a guide for designers (and clients) seeking to demystify the art of logo creation. Written in clear, accessible language with minimal jargon, Airey provides a brilliantly straightforward breakdown of the design process, enriched with real-world examples 🌍. Anyone involved in crafting visual identities—or aspiring to learn—will find this book indispensable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best of his popular blog to print 📖. Packed with stunning logos 🔷 and practical anecdotes, this modern guide illustrates how to design timeless brand identity systems.

David shares his client experiences, including sketches 🎨 and final designs, while also showcasing work from renowned designers like Gerard Huerta (Time magazine, Waldenbooks) and Lindon Leader (FedEx, CIGNA). Learn why well-crafted identities matter, how to create iconic logos, and strategies for client collaboration 🤝.

Readers will discover:

• Why some logos are more effective than others 🏆
• How to craft your own iconic designs ✏️
• What elevates top designers above the rest ⬆️
• Best practices for client partnerships 💼
• 25 practical tips for creating enduring logos ✅