🔍 Master Business Research: Practical Skills Guide, 6th Edition

📚 This book is practically brand new! ✨

Research Methods for Business: A Skill-Building Approach offers a concise and straightforward introduction for students to the world of business research. 🎯 The skill-building approach provides practical perspectives on applying research in real business situations. Maintaining Uma Sekaran’s popular and accessible style, Roger Bougie draws on extensive experience to present an up-to-date guide for aspiring future managers. 📈

The sixth edition has been substantially revised to go beyond the scientific approach, offering a comprehensive introduction to what constitutes good research. This edition includes new material on alternative approaches, featuring three brand-new chapters on:

• 📖 The Critical Literature Review
• 👀 Observation
• 📋 Questionnaires

Other chapters, including The Broad Problem Area and Defining the Problem Statement, Research Design, Interviews, and The Research Report, have also been thoroughly updated. 🌍 The new edition includes cases from Europe, Asia, and the US, providing a global view of modern business research methods. Examples span various business areas—such as human resources, strategic management, operations, finance, accounting, and information management—offering a comprehensive overview of research applications. 💼

The text is accompanied by a companion website at www.wiley.com/college/sekaran, which includes:

• 🎥 Video material by the author for extra explanation on challenging topics
• 📊 PowerPoint slides for each chapter
• 📘 Additional case studies
• 🧠 Lecturer test bank with multiple choice, true/false, short answer, and essay questions
• 📂 Data sets
• ❓ Over 250 quiz questions for student self-study

An interactive e-Book is included, featuring embedded media such as:

• 🎬 20 videos
• 🌐 Online case studies
• ✅ Self-test quizzes
• 📇 Flashcards

Publisher: John Wiley & Sons Inc; 6th edition (January 1, 2013)
Language: English
Paperback: 423 pages
ISBN-10: 111994225X
ISBN-13: 978-1119942252
Item Weight: 1.8 pounds
Dimensions: 7.25 x 1 x 9.25 inches